minalisms


    Posts Tagged ‘news’

    Victorious

    Monday, October 26th, 2009

    It could’ve been the attention paid by national media outlets such as CNN and USA Today. Or, I prefer to think, it could’ve been my heated e-mail to Pepsi Co. that moved the company to get its head out of its ass. But the bottom line is that the “AMP Up Before You Score” iPhone app has been pulled.

    I received the following message from Pepsi just before the weekend:

    Thank you for contacting us with your thoughts about our recent AMP iPhone application.

    I can share with you that we have discontinued the app. After listening to a variety of audiences, including our consumers, we decided that this was the most appropriate thing to do.

    Thanks again for writing. Please know that we appreciate hearing your opinion.

    Sincerely,

    Consumer Relations

    Good job, Pepsi; now you’re thinking with the right head.

    Dumb ideas from smart people

    Thursday, October 22nd, 2009

    Let me start by saying this: I loathe FOX News. My reaction to an episode of Glenn Beck is probably like what Rush Limbaugh’s reaction would be to an episode of the Rachel Maddow Show — I usually regard the coverage as a bunch of malarky.  I think, however, that President Obama has made a horrible decision to freeze out FOX from the White House press pool.

    I understand the aggravation Obama must feel when the cable news network warps coverage to perpetuate rumors that he is the devil, but come on, Mr. President, aren’t you the uniter and not the divider? In this case, Obama looks like the bully.

    This latest attack on FOX will do the president more harm than good; it’s already fodder for right-wingers used to calling him a commie. Such ongoing efforts to marginalize FOX will give die-hard critics and VOTERS good reason to judge him as an unreceptive leader, catering only to those who cater to him.

    Prove that you’re better than that, Mr. President.

    Media outlets, regardless of slant, deserve access to Obama. All it takes is him truthfully answering questions and letting media deliver as it may.

    It’s not any president’s job to determine the validity of a news organization and its people because — like religion and politics — one person’s falsehoods are another person’s truths.

    Action. Reaction.

    Thursday, October 15th, 2009

    It turns out yesterday’s rant didn’t go unnoticed in Pepsi Co.’s inbox. I received the following e-mail this morning:

    Dear Minal,

    Thank you for contacting us regarding the AMP iPhone application.

    After reading your comments, it’s apparent that you were upset by this promotion, and we appreciate the opportunity to respond to your concerns.

    The AMP application is only available to iPhone users 17 yeras and older who choose to opt in to the experience. It was designed to be entertaining and appeal to a select audience of AMP energy drink consumers.

    Again, thank you for writing. Please know that I promise to share your feedback with the brand team and that we do appreciate hearing your candid and sincere thoughts.

    Sincerely,

    Gail Ahearn
    Consumer Relations Representative

    012147168A

    Once I overcame the surprise of being contacted, I smiled at my display of activism; that despite assumptions to the contrary, somebody was around to hear me out. Perhaps I can propel positive change.

    So use your voice — often — instead of giving someone else — someone dumb — room to speak for you. Because sometimes it’s not the cause that matters (be it sexist software, healthcare reform, anti-war), it’s the encouraging realization that your voice carries volume.

    The joy of Pepsi

    Wednesday, October 14th, 2009

    Oh, Pepsi Co., do you employ Neanderthals? Because based on your new iPhone app, “AMP UP Before You Score,” I’m positive that you have minimal knowledge on business, image and taste.

    Firstly, I get it — I get that your “energy drink” is primarily marketed to teens through 30-something boys, because god knows they need help mustering up energy. But even more so, AMP Energy exists to give Cool Guy his cool, Skater Dude his tricks and Mr. Pussy more vaginas than even a harem in heaven can offer. Seriously, I GET IT.

    But why, in this latest marketing maneuver, are you being such a jerk?

    I don’t care how many woman-haters in your boardroom grunted with approval over the idea of “AMP UP Before You Score” — a mobile software application that encourages zeroes to feel like heroes by publicizing their sexual conquests via Twitter, Facebook and e-mail — but, silly Pepsi, you just shot yourself in the stanky leg.

    And after all the flak that’s surfaced because of your indecency — by way of women and men — you said:

    “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback. #pepsifail.”

    Thank you, Pepsi, for showing the country that you have as much taste as the douchebags who will use your app and contract a venereal disease that will burn like hell.

    ‘If your mother says she loves you…’

    Tuesday, October 13th, 2009

    Today, about 2:30 in the afternoon, I got a text message from a friend who notified me (and probably the rest of her Address Book contacts) of an “Amber Alert” arising from an alleged local kidnapping.

    The text, which also had been forwarded to my friend, divulged the place of alleged incident, make of a car and a license plate number. The tail-end of the message read: “KEEP THIS GOING. YOU WOULD IF IT WAS YOUR CHILD!”

    I’m embarrassed to admit this, but I didn’t keep the message going.

    My initial reaction certainly was to send it blazing through our telecommunications highway — to every one of my contacts — but as I began to compose my very own text message, skepticism stood up to call a Time Out.

    It’s now 4:13 p.m., and I’ve spent the past 90-plus minutes agonizing about my decision to not forward this message. Instead, I scoured Snopes.com, visited the National Center for Missing & Exploited Children, signed up for wireless Amber Alerts and e-mailed two government agencies seeking for validation of the alleged kidnapping.

    But I couldn’t just pass on a simple text message to friends for the sake of empathy and worry? Even if it turned out to be wrong?

    It feels as though I never left journalism.

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