minalisms


    Posts Tagged ‘Google Analytics’

    Weighty obsession

    Saturday, December 13th, 2008

    Google Analytics is quite the marketing tool. From the time it was set up for this Web site, I’ve been able to track the number of daily visitors, where my visitors reside and which posts/pages were most popular ā€” among other data.

    But one insight I’ve gained is too disturbing.

    It comes by way of the keyword section of Google Analytics, which tells me why some people visited my blog.

    To say that we are a country obsessed with a woman’s weight is the biggest understatement of all time. Keyword searches such as “measurements average woman,” “size 2 women’s measurements” and “36 24 36” have brought at least one visitor to my site every day since I wrote this blog.

    Is it a wonder why young American women, including myself for the past many months, consistently grapple with their weight? We’re so busy seeking the answer for the perfect body that we’ve yet to realize the heaviness of our self-inflicted misery.

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