minalisms


    Posts Tagged ‘Amp Up Before You Score’

    Victorious

    Monday, October 26th, 2009

    It could’ve been the attention paid by national media outlets such as CNN and USA Today. Or, I prefer to think, it could’ve been my heated e-mail to Pepsi Co. that moved the company to get its head out of its ass. But the bottom line is that the “AMP Up Before You Score” iPhone app has been pulled.

    I received the following message from Pepsi just before the weekend:

    Thank you for contacting us with your thoughts about our recent AMP iPhone application.

    I can share with you that we have discontinued the app. After listening to a variety of audiences, including our consumers, we decided that this was the most appropriate thing to do.

    Thanks again for writing. Please know that we appreciate hearing your opinion.

    Sincerely,

    Consumer Relations

    Good job, Pepsi; now you’re thinking with the right head.

    Action. Reaction.

    Thursday, October 15th, 2009

    It turns out yesterday’s rant didn’t go unnoticed in Pepsi Co.’s inbox. I received the following e-mail this morning:

    Dear Minal,

    Thank you for contacting us regarding the AMP iPhone application.

    After reading your comments, it’s apparent that you were upset by this promotion, and we appreciate the opportunity to respond to your concerns.

    The AMP application is only available to iPhone users 17 yeras and older who choose to opt in to the experience. It was designed to be entertaining and appeal to a select audience of AMP energy drink consumers.

    Again, thank you for writing. Please know that I promise to share your feedback with the brand team and that we do appreciate hearing your candid and sincere thoughts.

    Sincerely,

    Gail Ahearn
    Consumer Relations Representative

    012147168A

    Once I overcame the surprise of being contacted, I smiled at my display of activism; that despite assumptions to the contrary, somebody was around to hear me out. Perhaps I can propel positive change.

    So use your voice — often — instead of giving someone else — someone dumb — room to speak for you. Because sometimes it’s not the cause that matters (be it sexist software, healthcare reform, anti-war), it’s the encouraging realization that your voice carries volume.

    The joy of Pepsi

    Wednesday, October 14th, 2009

    Oh, Pepsi Co., do you employ Neanderthals? Because based on your new iPhone app, “AMP UP Before You Score,” I’m positive that you have minimal knowledge on business, image and taste.

    Firstly, I get it — I get that your “energy drink” is primarily marketed to teens through 30-something boys, because god knows they need help mustering up energy. But even more so, AMP Energy exists to give Cool Guy his cool, Skater Dude his tricks and Mr. Pussy more vaginas than even a harem in heaven can offer. Seriously, I GET IT.

    But why, in this latest marketing maneuver, are you being such a jerk?

    I don’t care how many woman-haters in your boardroom grunted with approval over the idea of “AMP UP Before You Score” — a mobile software application that encourages zeroes to feel like heroes by publicizing their sexual conquests via Twitter, Facebook and e-mail — but, silly Pepsi, you just shot yourself in the stanky leg.

    And after all the flak that’s surfaced because of your indecency — by way of women and men — you said:

    “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback. #pepsifail.”

    Thank you, Pepsi, for showing the country that you have as much taste as the douchebags who will use your app and contract a venereal disease that will burn like hell.

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