minalisms


    Posts Tagged ‘activism’

    Waste not, want not

    Monday, November 23rd, 2009

    I’m sensitive to wasteful habits. This is why I have a particular distaste for Vegas. I have a hard time coming to terms with the gazillion watts of flashing lights, the platefuls of uneaten buffet food and, of course, the money that more often than not disappears into slot machines or dealers’ hands.

    It’s just as agitating to spot waste on a smaller scale. My husband knows this. That’s why he’s careful to switch off lights when he leaves a room and knows not to wander too far away while waiting for running water to warm up. He knows that not respecting resources will ignite a fury within me that would scare even the Grim Reaper.

    The problem is I have to keep this fury in check at work, where there is waste aplenty.

    I’ve kept my mouth shut and my hands to myself in the ladies restroom, where women leisurely dry their hands while keeping the water running, just so they can use their wet paper towel to turn off the faucet.

    I’m also full of guilt and remorse when I let my mind imagine the fate of leftover food from the cafeteria, or the scores of trash bags filled with Styrofoam plates and unrecycled plastics.

    Seriously, folks! Who are we? Unapologetic, convenience-driven parasites?

    The thing is, you and I may be fortunate enough to afford water, electricity, food and a home far away from a landfill, but others  in our very own world don’t have such simple pleasures.

    Wise up, please.

    Victorious

    Monday, October 26th, 2009

    It could’ve been the attention paid by national media outlets such as CNN and USA Today. Or, I prefer to think, it could’ve been my heated e-mail to Pepsi Co. that moved the company to get its head out of its ass. But the bottom line is that the “AMP Up Before You Score” iPhone app has been pulled.

    I received the following message from Pepsi just before the weekend:

    Thank you for contacting us with your thoughts about our recent AMP iPhone application.

    I can share with you that we have discontinued the app. After listening to a variety of audiences, including our consumers, we decided that this was the most appropriate thing to do.

    Thanks again for writing. Please know that we appreciate hearing your opinion.

    Sincerely,

    Consumer Relations

    Good job, Pepsi; now you’re thinking with the right head.

    Action. Reaction.

    Thursday, October 15th, 2009

    It turns out yesterday’s rant didn’t go unnoticed in Pepsi Co.’s inbox. I received the following e-mail this morning:

    Dear Minal,

    Thank you for contacting us regarding the AMP iPhone application.

    After reading your comments, it’s apparent that you were upset by this promotion, and we appreciate the opportunity to respond to your concerns.

    The AMP application is only available to iPhone users 17 yeras and older who choose to opt in to the experience. It was designed to be entertaining and appeal to a select audience of AMP energy drink consumers.

    Again, thank you for writing. Please know that I promise to share your feedback with the brand team and that we do appreciate hearing your candid and sincere thoughts.

    Sincerely,

    Gail Ahearn
    Consumer Relations Representative

    012147168A

    Once I overcame the surprise of being contacted, I smiled at my display of activism; that despite assumptions to the contrary, somebody was around to hear me out. Perhaps I can propel positive change.

    So use your voice — often — instead of giving someone else — someone dumb — room to speak for you. Because sometimes it’s not the cause that matters (be it sexist software, healthcare reform, anti-war), it’s the encouraging realization that your voice carries volume.

    minalisms.com designed by Solvm validate xhtml // css // wordpress // (mt)