minalisms


    Action. Reaction.

    It turns out yesterday’s rant didn’t go unnoticed in Pepsi Co.’s inbox. I received the following e-mail this morning:

    Dear Minal,

    Thank you for contacting us regarding the AMP iPhone application.

    After reading your comments, it’s apparent that you were upset by this promotion, and we appreciate the opportunity to respond to your concerns.

    The AMP application is only available to iPhone users 17 yeras and older who choose to opt in to the experience. It was designed to be entertaining and appeal to a select audience of AMP energy drink consumers.

    Again, thank you for writing. Please know that I promise to share your feedback with the brand team and that we do appreciate hearing your candid and sincere thoughts.

    Sincerely,

    Gail Ahearn
    Consumer Relations Representative

    012147168A

    Once I overcame the surprise of being contacted, I smiled at my display of activism; that despite assumptions to the contrary, somebody was around to hear me out. Perhaps I can propel positive change.

    So use your voice — often — instead of giving someone else — someone dumb — room to speak for you. Because sometimes it’s not the cause that matters (be it sexist software, healthcare reform, anti-war), it’s the encouraging realization that your voice carries volume.

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    One Response to “Action. Reaction.”

    1. 1 benjamin Says:

      This still doesn’t excuse their lame and outright wrong app.

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